Etienne x
Ignacia Antonia
Our work with Ignacia Antonia on the rebranding of Etienne was a comprehensive project carried out in collaboration with the advertising agency MULLET. Together, we developed a bold and modern visual identity for the brand that reflected Ignacia’s authentic and vibrant personality.
With over 31 million followers on TikTok, Ignacia’s influence in Chile is substantial, making her an ideal ambassador for the rebrand.
The project involved designing the makeup collection from scratch, including creating detailed product renders to showcase each item with high-quality visuals. We also designed the collection’s packaging, ensuring that every product not only aligned with the new brand identity but also stood out on the shelves.
Every aspect of this project was executed with care, blending Ignacia’s personal style with the Etienne brand, resulting in a cohesive and captivating brand experience.
