Izy rent a car
Our branding work for IZY Rent a Car, co-created in collaboration with our partners at Makers, focused on creating a seamless and approachable brand experience that reflects the company’s commitment to simplicity, transparency, and a human-centered service.
Together, we crafted a visual identity and tone of voice that embodies warmth and reliability, making customers feel like part of the IZY family.
Our approach aimed to position IZY as not just a car rental service, but as a partner in every journey, offering a sense of security and comfort for all types of travelers.
IZY
year / 2024
Client / Makers - Izy
Service / Branding, Brandbook design
In developing the IZY Rent a Car brandbook, we focused on creating an identity that reflects the brand’s core values: approachability, trust, and simplicity. From the very beginning, our goal was to communicate the idea of «stress-free travel,» ensuring that every detail conveyed empathy and transparency.
We designed a logo with rounded shapes to evoke warmth and fluidity and chose a warm, natural color palette that inspires a sense of adventure. Additionally, we defined a clear and friendly typography, using Albert Sans as the primary font to maintain an accessible and modern tone.
Each graphic asset was meticulously designed to reinforce these values, including isotopes, banners, keychains, uniforms, branch signage, corporate vehicle graphics, and even car trash bags.
We also established a photographic style that captures open landscapes and spontaneous travel moments, highlighting the joy and ease we aim to bring to our customers.
Moreover, we developed graphic elements like rounded shapes to emphasize key texts and information in our visual communications. These details ensure that every brand touchpoint is consistent and memorable, fostering a strong emotional connection with our customers and making every interaction with IZY Rent a Car a positive and aligned experience.
In summary, we built a brand identity that is not only visually compelling but also deeply resonates with our customers, guaranteeing that every engagement with IZY Rent a Car feels simple, reliable, and enjoyable.
